The Meaning Behind SACRED

The back of the ALUNA SACRED oversized t-shirt in white, printed with Blood. Property. Honor.

Every ALUNA design is built around something worth saying. SACRED says it in three words.

Blood. Property. Honor.

They sit large across the back, framed inside a block of the word SACRED repeated over and over until it stops reading as text and starts reading as texture. The front of the shirt is left completely plain.

That is deliberate. The design is not meant to announce itself as you walk towards someone. It reads as you walk away.

Three things worth keeping

Blood is the people you came from, and the people who will come from you.

Property is what you have built, and what you are responsible for looking after.

Honor is the part of you that decides how the first two get treated when nobody is watching.

They are old ideas, and they are not complicated ones. Most things worth printing on a shirt aren't.

The garment

Flat lay of the back of the ALUNA SACRED oversized t-shirt in white

SACRED is cut from 230gsm heavyweight cotton - the kind of weight that hangs rather than clings, and keeps its shape after it has been washed a few times.

It is a boxy, oversized fit with a dropped shoulder, a crew neck and a short sleeve, in sizes S to XL. There is a crescent moon on the chest, and ALUNA on the sleeve and inside the neck. It comes in white and in cream, and it is part of the Gatecrasher collection.

See SACRED

Modesty is power.