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Back view of a cream ALUNA PATIENCE oversized t-shirt by a canal at golden hour, the back print reading Glad tidings to the strangers
The Meaning Behind PATIENCE
Five words on the back of a shirt, and a design named for the thing they ask of you. Why PATIENCE is about being the one who doesn't quite fit,... Read more...
The back of the ALUNA INNOVATION oversized t-shirt in cream, printed with the Beware The Newly Invented Matters spiral, worn on a basketball court at sunset
The Meaning Behind INNOVATION
Six words spiral across the back of the INNOVATION tee: Beware the newly invented matters. Here is what the warning means, and why the spiral turns inwards towards a clock. Read more...
The back of the ALUNA SACRED oversized t-shirt in white, printed with Blood. Property. Honor.
The Meaning Behind SACRED
Three words sit across the back of the SACRED tee: Blood. Property. Honor. Here is what they stand for, and why the front of the shirt is left completely plain. Read more...
Our Story: Modesty Is Power
Our Story: Modesty Is Power
Every brand starts somewhere. Ours started with a simple belief: that true style doesn't need to shout. Modesty is power - and that idea sits at the heart of everything... Read more...